OsteVit-D

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Vitamin D – a key to healthy bones

  • Is essential for:1
    – Bone health
    – Muscle function
    – Immune function
  • Main role is to enhance the absorption of calcium to maintain healthy bones1
  • The main source of vitamin D is from the action of sunlight on the skin1
  • It is found in some foods such as fatty fishes and eggs, but it is almost impossible to obtain sufficient vitamin D from the diet alone1
1. NH&MRC Nutrient Reference Values for Australia and New Zealand, Version 1.2, 2017.

 

Calcium – The building block of bones

  • Calcium gives bone strength
    – Essential for the growth and maintenance of healthy bones1
  • Also essential for many bodily functions including muscle and cardiac function1
  • If calcium intake is inadequate, calcium is taken from bones for use in the rest of the body1
  • The main source of calcium is from eating diary products (e.g. milk, cheeses, yogurt)1
  • Most Australians have inadequate calcium in their diet2
    – 1 in 2 men
    – 3 in 4 women
1. NH&MRC Nutrient Reference Values for Australia and New Zealand, Version 1.2, 2017.
2. ABS Australian health survey: Usual nutrient intakes: 2011-12.

 

Condition: Vitamin D deficiency

  • Is when blood levels are low, below 50 nmol/L*1
  • Results in weak bones due to inadequate mineralisation or demineralisation1
  • This can cause:1
    – Osteoporosis and bone fractures in adults
    – Rickets causing bowed legs and knocked knees in children
  • Is very common in Australia, especially over winter1
* Measure d as 25-hydroxyvitamin D (25(OH)D), measured at the end of winter/early spring.
1. NH&MRC Nutrient Reference Values for Australia and New Zealand, Version 1.2, 2017.

 

 

Condition: Prevalence: Who is at greater risk?

  • People with limited exposure to the sun:1
    – Older people, especially those in aged care facilities
    – People with dark skin
    – People who wear modest dress (e.g. for religious reasons)
    – Office workers and shift workers
    – People with cancer or taking certain medicines such as immunosuppressants and anticonvulsants
    – Infants if the mother was vitamin D deficient during pregnancy
1. Ebeling PR, et al. Med J Aust 2013;199:S1.

 

Prevention & Treatment: THREE life-long preventative measures for healthy bones1

  1. Adequate vitamin D levels
  2. Adequate calcium intake
  3. Regular physical activity
  • These are essential as poor bone health is a silent disease and often ignored until a fracture occurs

 

Product Information: OsteVit-D

  • Focused range of vitamin D and vitamin D/calcium supplements to support healthy bones for Australians of all ages